Lead the movement for safe streets

Current Sponsorship Opportunities

5 Boro Pizza Challenge
APRIL 5, 2025

Calling all brands with a love for the Big Apple. Get ready to slice your way into the hearts (and stomachs) of over 250 New Yorkers who are passionate about transportation, active lifestyles, micromobility, competitive play, as well as exploring, trying and tasting the best of New York City.

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NYC Century Bike Tour
(Roger Herz Memorial Ride)
SEPTEMBER, 2025

The NYC Century Bike Tour is back! We’re gearing up for the return of the NYC Century that is better, stronger, and more festive than ever. 3,000 cyclists of all wheels of life will brave up to 100 mile journeys throughout 4 boroughs. Families, young professionals, outdoor adventurers, and wellness warriors will be in attendance at this event, and guess what? They all believe in safer NYC streets.

Bike Month + Bike Anywhere Day
MAY 1-31, 2025

Bike ridership in NYC is soaring like a pigeon fleeing tourists in Times Square. Cyclists of every stripe - daily commuters, weekend wanderers, and maverick messengers - are hopping on their bikes and discovering the urban jungle. This May, we’re teaming up with sponsors to showcase what makes cycling a wheelie good time.

Vision Zero Cities Conference
OCTOBER 22-24, 2025

Vision Zero Cities convenes hundreds of leaders from around the world who are committed to creating safer streets for everyone. Expect dynamic programming with keynote speakers, field tours, breakout sessions, and networking opportunities with like-minded professionals. You will gain valuable insights, learn from international best practices, and discover cutting-edge solutions that can be applied in your own city.

Streets for People Party
JUNE 4, 2025

The Streets for People Party is TA’s annual benefit that brings together transportation advocates, urban planners, and community leaders to celebrate what’s possible when we put people first on our streets. Sponsoring this event is one of the most impactful ways that you can help fuel the movement for better walking, biking, and public transit in New York City.

Activists of the Year Awards
NOVEMBER, 2025

We celebrate some of our most fearless activists from all over the city and take a moment to gather and reflect on all that we have accomplished and the road still ahead. Our annual Activist of the Year Awards celebrate change makers across the five boroughs!

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Corporate Membership
ANNUAL

Transportation Alternatives’ (TA) Corporate Membership Program offers your company the opportunity to lead the way for a safer, more inclusive New York City while offering employee benefits. We advocate for using the trifecta of walking, biking, and public transit riding as a means to cultivating a healthier employee lifestyle.

TA’s Corporate Membership Program is uniquely focused on wellness for employees and can be custom fit to your needs. Align yourself with TA’s critical work and provide your employees with a happy and healthy work culture!

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Bike Valet
MARCH - OCTOBER, 2025

Bike Valet is like coat check for bicycles! Bike Valet makes it easy for guests to visit museums, parks, events, and restaurants, and ensures that bikes stay safe. This service provides an excellent branding opportunity for your business!

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We welcome in-kind donations!

Some examples include…

  • Bikes, accessories, and gear

  • Food and beverage products such as protein bars, energy drinks, fruit, coffee, etc.

  • Gift cards for restaurants, groceries, etc.

  • Meeting and event space

  • Travel vouchers

  • Expertise / professional services

  • Giveaways / party favors

  • and more!

Bring us your ideas!

We’re always looking for new and creative ways to broaden our impact and work for a New York City where everyone can thrive. Send us a message to discuss other opportunities!

Get in Touch!

Nicole Rodriguez
Events and Partnerships Manager

nicole.rodriguez@transalt.org
(212) 629-8080

111 John St. Suite 260
New York, NY 10038